Ready to take your franchise to new heights?

Boost sales, inspire your team, and maximize the value of your investment. 

The Wealthy Franchisee Business Breakthrough Program puts proven systems, expert insights, and professional support right at your fingertips. In just 6 months (or less) you’ll discover how to optimize earnings, reduce stress, and put yourself on the fast track to success.

Ready to take your franchise to new heights?

Boost sales,
Inspire your team,
And maximize
the value of
your investment. 

The Wealthy Franchisee Business Breakthrough Program puts proven systems, expert insights, and professional support right at your fingertips. In just 6 months (or less) you’ll discover how to optimize earnings, reduce stress, and put yourself on the fast track to success.

Starting a new franchise business is exciting… at first.

In the first few months, the process is exhilarating. You’ve taken the plunge into franchise ownership and can feel your entrepreneurial dreams manifesting before your eyes. Being your own boss is exciting.

It’s also a whole lot of work… and
after the honeymoon period,
franchise owners often feel like
they’ve hit a wall.

Breaking even 
is one thing...
but where’s the ROI?

There are some tremendously successful franchisees out there that have turned their business into a profitability machine – it’s not quite passive income, but it’s close. For most, the reality of franchise ownership looks different: lots of blood, sweat, and tears for minimal gain.

Working thankless 10-hour shifts
just to tread water starts to sound
a lot like the 9-5 job you
left behind.

Starting a new franchise business is exciting… at first.

In the first few months, the process is exhilarating. You’ve taken the plunge into franchise ownership and can feel your entrepreneurial dreams manifesting before your eyes. Being your own boss is exciting!

Then the reality sets in. It’s harder than you thought. You face issues you weren't expecting. And it's a LOT of work. After the honeymoon period, many franchise owners often feel like they’ve hit a wall.

Breaking even is one thing... 
but where’s the ROI?

There are some tremendously successful franchisees out there that are living your dream. They make great money. They're growing. Many own multiple locations and still live balanced lives. They've proven franchise success is possible.

But for many franchisees, the reality of business ownership looks different: lots of blood, sweat, and tears for minimal gain. Working long hours just to get by starts to sound a lot like the 9-5 job you left behind.

You might feel stuck, but it’s certainly not
for lack of effort.

To get out of your rut 
you’ve probably:

Increased Your Marketing

Talked to Fellow Franchisees

Read Countless Business Books

Spent Hours Researching Online

You might feel stuck, but it’s certainly not
for lack of effort.

To get out of your rut you’ve probably:

Increased Your Marketing

Talked to Fellow Franchisees

Read Countless Business Books

Spent Hours Researching Online

The problem
isn’t with you or 
your business. IT’S
WITH THE SYSTEM.

There is no one-size-fits-all solution to business success and very few resources for franchisees after the initial launch.

You’ve probably read some
variation of the Bureau of Labor
statistic that says 20% of businesses fail in the first year. That is certainly cause for
concern, but it’s not a reason to
panic – once you identify the underlying issues, taking your franchise to the next level
becomes exponentially easier.

IN MOST CASES,
YOUR ISSUES STEM
FROM THESE THREE 
CORE CHALLENGES:

ONE LACK OF TIME

There are only 24 hours in a day, forcing business owners to makes some tough choices. Do you deal with paperwork or cover the register? Is there time to do inventory before meeting with your franchisor or are you going to have to do it afterward? You need to wear so many hats that starting early and finishing late becomes a pattern.

TWO NO RELIABLE DIRECTION

On the rare occasions that you have some time to devote to the big picture aspects of your business, it’s tough to find a clear path to success. Top-ranked franchisees in your system advise you to do things you were already doing and your franchisor training and support is designed for day-to-day operations rather than long-term business growth. 

THREE GENERIC INSIGHTS

The root of the problem is simple – no matter where you turn, you receive generic, boilerplate answers instead of the personalized, in-depth advice you need. There are independent business consultants out there that can help, but the fee for their services can be prohibitive for franchise owners and detrimental to your daily operations.

NONE OF THESE SOLUTIONS ARE worKING FOR YOUR BUSINESS.  

Sure, there’s information about choosing a franchise, or how to get started, but for the more experienced franchisee like you, there’s nothing to help you break through to the NEXT level.

You’ve probably read data from the Bureau of Labor Statistics that says 20% of businesses fail in the first year. That's certainly cause for concern, but it’s not a reason to panic. Once you identify the REAL underlying issues, taking your franchise to the next level becomes exponentially easier.

In most cases, your issues stem from these three core challenges:

one YOU'RE OVER-EXTENDED

You’re up early, get to bed late, and in-between your day is filled with hiring and managing employees, serving customers, placing orders, maintaining inventory, communicating with the franchisor, and putting out fires. You’re so busy doing all the things a business operator has to do just to keep going, it’s no wonder you don’t have the bandwidth to figure out how to achieve more. 

two UNCLEAR direction

On the rare occasions that you have some time to devote to the big picture aspects of your business, it’s tough to find a clear path to success. Top-ranked franchisees in your system advise you to do things you're already doing and the support your franchisor provides focuses on day-to-day operations. You're following the system, but still not getting results you want.

three generic insights

The root of the problem is simple – no matter where you turn, you receive generic, boilerplate answers instead of the personalized, in-depth advice you need. There are independent business consultants out there that can help, but the fee for their services can be prohibitive for franchise owners and detrimental to your daily operations.

I’m Scott Greenberg 

and [x] years ago, I was in
your shoes.

I wanted to create an additional income stream to support my career as a motivational speaker and invested in a fruit basket franchise called Edible Arrangements.

My wife and I did our research and were blown away by the potential. I assumed that my existing knowledge of peak performance and leadership would translate into success the moment that the ink had even dried on the franchise agreement.

I was wrong. In our first year, we dealt with building issues, fluctuation order volume, a broken walk-in-cooler, a delivery driver fender bender, and two break-ins. It was a rollercoaster, to say the least.

I’m Scott Greenberg 

and I've been in your shoes. 

I wanted to create an additional income stream to support my career as a motivational speaker and invested in a fruit basket franchise called Edible Arrangements.

My wife and I did our research and were blown away by the potential. I assumed that my existing knowledge of peak performance and leadership would translate into success the moment the ink dried on the franchise agreement.

I was wrong. In our first year, we dealt with construction issues, inconsistent sales, a broken walk-in-cooler, a delivery driver fender bender, two break-ins, and countless employee issues. It was a rollercoaster, to say the least.

Sales were
Unpredictable, but
The bills arrived 
like clockwork…

I quickly realized that running a business in practice is a lot different than running one in theory. I did everything I was supposed to do, from joining the Chamber of Commerce and investing in marketing to providing my team with incentives to produce.

No matter what I tried it was like treading water. I was making enough to survive, but not enough to get ahead. 

GROWTH WAS ELUSIVE
AND TEAM MORALE 
WAS LOW…

When sales were high, I could look past the fact that I was a motivational speaker with unmotivated employees. During dry spells, this was a source of total despair.

I’ll be honest - initially, I questioned some of the things I had been speaking about for the past 12 years… but ultimately, I wound up questioning whether I was even applying my own insight correctly.

That’s when everything turned around.

I REALIZED THERE WAS A BETTER WAY FORWARD.

Understanding the
Human element was
The key that would
Take my franchise to
The next level
(and beyond). 

My 3-pronged approach to success:

✓ THINK like a successful
 franchisee, with control 
over your emotions and a 
winning outlook.

✓ LEAD in a way inspires 
team members and
develops them into a 
high-performing workforce.

SERVE customers 
and the community 
with emotionally 
satisfying experiences.

Sales were unpredictable, but the bills arrived like clockwork…

I quickly realized that running a business in practice is a lot different than running one in theory. I did everything I was supposed to do, from joining the Chamber of Commerce and investing in marketing to providing my team with incentives to produce.

No matter what I tried, it was like treading water. I was making enough to survive, but not enough to get ahead.

GROWTH WAS ELUSIVE AND TEAM MORALE WAS LOW…

When sales were high, I could look past the fact that I was a motivational speaker with unmotivated employees. During dry spells, this was a source of total despair. I felt like a fraud.

After a while I began to reflect on the concepts I'd been speaking about for the past 12 years. It occurred to me that maybe the problem wasn't the ideas, but my inconsistent application of them. I decided to walk my talk -- to focus on leveling up my own performance to ensure I really was doing all I could. And that’s when everything turned around.

I REALIZED THERE WAS A BETTER WAY FORWARD.

Understanding the human element was the key that would take my franchise to the next level (and beyond). 

My 3-pronged approach to success:

✓ THINK like a successful franchisee, with control 
over your emotions and a winning outlook.

✓ LEAD in a way inspires team members and 
develops them into a high-performing workforce.

SERVE customers 
and the community 
with emotionally 
satisfying experiences.

THE RESULTS? 

More sales, 
higher morale, and
Amazing growth.

By combining the insights above with my pre-existing commitment to sound operational management, we were able to drastically increase our sales numbers, regularly topped California’s rankings, and won worldwide awards for management and customer service.

We acquired one of the poorest performing Edible Arrangements franchises in the state and made it profitable within a year.

THE RESULTS? 

More sales, higher morale, and amazing growth.

By combining the insights above with my pre-existing commitment to sound operational management, we were able to drastically increase our sales numbers, regularly topped California’s rankings, and won worldwide awards for management and customer service.

Then we acquired one of the poorest performing Edible Arrangements franchises in the state and made it profitable within a year.

The wealthy
Franchisee guide

Over the past [x] years, I have presented my insights at presentations in all 50 U.S. states and throughout the world and interviewed some of the best (and worst) performing franchises in each market. I’ve also authored The Wealthy Franchisee – the industry’s definitive guide on long-term franchise success.

My franchise 
clients include:

The wealthy franchisee guide

For many years now I've shared my insights during presentations in all 50 U.S. states and throughout the world. I've interviewed some of the best franchise business owners across many industries and have seen what they ALL have in common. And I’ve authored The Wealthy Franchisee – the industry’s definitive guide on long-term franchise success.

My franchise clients include:

The specifics of every franchise might vary, but the core concepts don’t.

To make your journey to success, profitability, and financial freedom easier, I’ve distilled all my knowledge into one comprehensive program:

The specifics of every franchise might 
vary, but the core 
concepts don’t.

To make your journey to
Success, profitability, and
Financial freedom easier,
I’ve distilled all my
Knowledge into one
Comprehensive program:

Introducing...

The Wealthy Franchisee

Business Breakthrough Program

Take your franchise to the next level in 14 weeks 
(or less)

Introducing...

The Wealthy Franchisee

Business Breakthrough Program

Take your franchise to the next level in 14 weeks (or less)

GAIN UNIQUE INSIGHTS, DEVELOP CUSTOM
STRATEGIES, AND CREATE
PRACTICAL STEP-BY-
STEP PLANS THAT
HELP YOU:

✓ Optimize the profitability 
of your franchise

✓ Regain control over 
your daily schedule

✓ Improve the overall 
quality of your life

✓ Unlock lasting, 
long-term results

✓ Follow in the footsteps 
of proven winners

It doesn’t matter whether you’re a brand-new franchisee looking to build a foundation for continued success, an established franchisee looking to take things to the next level, an aspiring franchise owner, or a franchise business manager…the content within this program will help you move forward.

GAIN UNIQUE INSIGHTS, DEVELOP CUSTOM STRATEGIES, AND CREATE PRACTICAL STEP-BY-STEP PLANS THAT HELP YOU:

To get out of your rut you’ve probably:

✓ Optimize the profitability 
of your franchise

✓ Regain control over 
your daily schedule

✓ Improve the overall 
quality of your life

✓ Unlock lasting, 
long-term results

✓ Follow in the footsteps 
of proven winners

It doesn’t matter whether you’re a brand-new franchisee looking to build a foundation for continued success, an established franchisee looking to take things to the next level, an aspiring franchise owner, or a franchise business manager…the content within this program will help you move forward.

GO FROM 
0-60 IN 14 WEEKS

The program includes 7
easy-to-follow video learning
modules, worksheets, guides, 
resources, live Q&A calls,
expert coaching, and exclusive
access to a private online 
community of like-minded
business owners.

GO FROM 0-60 IN 14 WEEKS

The program includes 7 easy-to-follow video learning modules, worksheets, guides, resources, live Q&A calls, expert coaching, and exclusive access to a private online community of like-minded business owners.

MODULE 1

Preparing Yourself 
to Become a 
Wealthy Franchisee

The first step to progress is understanding your starting point.
In this module, you’ll develop an understanding of where you are in your franchise's journey and review the steps required to reach your end goal. We’ll also break down the fundamentals of what it means to be a wealthy franchisee and explore strategies for embedding the foundation in your business.

Module Objectives:

✓ Discover what “wealth” really means, and how you can obtain it.

✓ Learn the “Think, Lead, Serve” philosophy of the wealthy franchisee

✓ Understand the Three Factors for Franchise Performance and the “Trigger to Trouble” Process

Resources & Activities:

✓ 30-Second Leadership Model – A quick-check visual reference for diagnosing where an employee is now in terms of skill set and mindset, with action prompts to guide you on what they need next for training, motivating, and coaching.

✓ 30-Second Leadership Practice Quiz – A 10-question quiz with answers and explanations to test and reinforce your mastery of the model

✓ 30-Second Leadership Performance Tracking – 
A spreadsheet and template to track employees' skill set and growth, with examples, to help you monitor and improve your employees’ performance and give you a clear view of how they’re progressing

✓ 30-Second Leadership Coaching Tips – A list of powerful suggestions on how to best integrate coaching into your day to make maximum impact on your team members’ performance

MODULE 2

Cutting Loose Common Franchise Sandbags

When it comes to franchise growth, one of the biggest mistakes people make is focusing on hard skills over the ‘human factors’ of business. If the human elements are neglected, you’ll never reach the level of success you deserve.

In this module, you’ll learn to identify the “sandbags” that hold you down and cut them loose. You’ll also discover how to
harness the human elements 
that distinguish great businesses.

Module Objectives:

✓ Identify and avoid common
mental blockers

✓ Outsmart your ego, insecurities,
and negative beliefs

✓ Develop a SWOT analysis to
avoid complacency

✓ Learn to use Franchise
Comparison to your benefit

✓ Understand objective
metrics for measuring 
business performance

Resources & Activities:

✓ Negative Self-Talk Reflection Tool – A reflection tool to surface insecurities and negative self-beliefs and separate fact from feeling so you can break through the mindset traps which are keeping you stuck

✓ SWOT AnalysisGet clear on your strengths, weaknesses, opportunities, and threats, so you always know exactly what to start doing, continue doing, stop doing, and where you need more information

✓ Wealthy Franchisee Metric and Improvement Planner – 
A simple-to-use improvement
tracker for all the KEY metrics
which are essential for your
business success

✓ The Reality Check Comparison Worksheet – A log of your targets and beliefs relating to other franchisees to give you new ideas to improve your business

MODULE 3

Building a Team of Superstars

If you view your employees as replaceable means to an end, you’ve already limited your opportunities to grow. Having the right people on your team can make or break your franchise business.

In this module, you’ll discover the importance of workplace philosophy and culture, learn how to make better hiring decisions, and ultimately how to create the high-performing dream team that will help your franchise reach new heights.

Module Objectives:

✓ Establish a
workplace philosophy

✓ Build a high-performing culture

✓ Overcome hiring biases
through discipline

✓ Identify key employee traits
and characteristics

✓ Create a “Hiring Matrix” to
improve decision making

Resources & Activities:

✓ The Culture Creation Toolkit – A guide to help you define your beliefs, rituals, language, purpose, vision, and values and what you can do daily to reinforce your business’s culture

✓ Ideal Employee Profile - Each job requires a specific skill set, this tool will help you identify those specific traits the job requires

✓ The Right Person for the Right Job Hiring Matrix – A tool to evaluate job candidates against your ideal characteristics and overcome hiring bias so you can focus on what matters

✓ Behavioral Interview Questions – A list of interview questions to help determine if job candidates have the qualities you need for the positions you’re filling

MODULE 4

– Employee Coaching: Developing 
High Performing 
Independent Leaders

You might think you’re stretched too thin to focus on coaching your employees, but this mindset is setting you up to fail. Spending time helping your employees become independent will pay off big time in the future.

In this module, you’ll receive a crash course in employee coaching with practical tips for success that you can put in your franchise owner toolkit today.

Module Objectives:

✓ Learn when to promote, when to coach, and when to terminate

✓ Discover the importance 
of coaching

✓ Incorporate coaching into your
daily routine

✓ Assess and promote higher
skills in your ranks

✓ Optimize employee focus
(and performance)

Resources & Activities:

✓ 30-Second Leadership Model – A quick-check visual reference for diagnosing where an employee is now in terms of skill set and mindset, with action prompts to guide you on what they need next for training, motivating, and coaching.

✓ 30-Second Leadership Practice Quiz – A 10-question quiz with answers and explanations to test and reinforce your mastery of the model

✓ 30-Second Leadership Performance Tracking – A spreadsheet and template to track employees' skill set and growth, with examples, to help you monitor and improve your employees’ performance and give you a clear view of how they’re progressing

✓ 30-Second Leadership Coaching Tips – A list of powerful suggestions on how to best integrate coaching into your day to make maximum impact on your team members’ performance

MODULE 5

Creating the Ultimate Customer Experience

Ask the average franchisee what they sell and they’ll give you a list of products. A wealthy franchisee knows that, in addition to burgers or haircuts or fruit baskets, they are selling a FEELING.

In this module, we’ll focus on creating the type of rewarding experience that keeps your customers coming back while encouraging them to tell their friends (and the internet) al about
your business.

Module Objectives:

✓ Turn routine transactions into authentic connections

✓ Get to know your customers wants, needs, and feelings

✓ Replace ‘upselling’ with ‘upserving’ and reap the rewards

✓ Understand the three-act structure of customer service

Resources & Activities:

✓ The Raving Fan Creator: Determining What Your Customer Values - A worksheet on how to identify what your customers value so you can wrap your operation around honoring those values and they always leave happy

✓ The Customer Influence Triangle – A tool for increasing
your influence over customers so
you can create more impactful
experiences they remember, talk
about, and want to repeat

✓ The 3 Acts Of Customer Service – A guide on how to construct your 3 acts of customer service to determine how you greet them, how you treat them, and how you complete them to ensure they enjoy and remember the experience

✓ Rules For Customer Engagement – A list of 10 must-do’s to make sure you’re providing the absolute best customer experience

MODULE 6

Maximizing the Value of
Your Royalty

If you are limiting your growth because of your relationship with your franchisor, you are leaving money on the table.

In this module, you’ll gain insight into the franchise partnership, and discover what you can do to generate the best possible outcomes for your business. You’ll be able to communicate and collaborate more constructively with your franchisor, giving you greater access to the support and services you’re already paying for.

Module Objectives:

✓ Facilitate effective 
franchisor collaboration

✓ Learn to diffuse tension and deal with issues

✓ Focus on building a brand, not
just a business

✓ Take advantage of the 
available resources

✓ Boost profits by utilizing your
field support consultant

Resources & Activities:

✓ The Raving Fan Creator: Determining What Your Customer Values - A worksheet on how to identify what your customers value so you can wrap your operation around honoring those values and they always leave happy

✓ The Customer Influence Triangle – A tool for increasing your influence over customers so you can create more impactful experiences they remember, talk about, and want to repeat

✓ The 3 Acts Of Customer Service – A guide on how to construct your 3 acts of customer service to determine how you greet them, how you treat them, and how you complete them to ensure they enjoy and remember the experience

✓ Rules For Customer Engagement – A list of 10 must-do’s to make sure you’re providing the absolute best customer experience

MODULE 7

Big Picture, Big Payoff: Thinking Beyond 
Your Business

The last step towards becoming a wealthy franchisee is focusing on the big picture – community service, your purpose, your mission, and ultimately your profitability.

In this module, you’ll go deeper into your values, the culture of your business, and your place in the world. You’ll also develop big picture strategies and learn how to embed yourself into the local community while earning more profit and more free time.

Module Objectives:

✓ Develop a Big Picture Perspective

✓ Understand the connection between community impact and business growth

✓ Fine-tune your overall purpose and business philosophy

✓ Incorporate your mission into
your business

✓ Explore your next steps as a Wealthy Franchisee

Resources & Activities:

✓ Philosophy Defining Toolkit - 
A guide on how to write a meaningful Philosophy Statement for your business, and then operationalizing this philosophy into daily practices that promote better teamwork, better service and more growth

✓ Making A Difference: Your Cause Marketing Plan – A questionnaire and plan to put community and contribution at the heart of your business while still getting results

✓ Business Assessment Wheel -
A wheel template for you to assess your progress at the end of the program, compared to where you were at the start, in the eight focal areas for being a wealthy franchisee

Ready to become 
a Wealthy 
Franchisee today?

The first step to progress is understanding your starting point.
In this module, you’ll develop an understanding of where you are in your franchise's journey and review the steps required to reach your end goal. We’ll also break down the fundamentals of what it means to be a wealthy franchisee and explore strategies for embedding the foundation in your business.

Module Objectives:

✓ Discover what “wealth” really means, and how you can obtain it.

✓ Learn the “Think, Lead, Serve” philosophy of the wealthy franchisee

✓ Understand the Three Factors for Franchise Performance and the “Trigger to Trouble” Process

Resources & Activities:

✓ 30-Second Leadership Model – A quick-check visual reference for diagnosing where an employee is now in terms of skill set and mindset, with action prompts to guide you on what they need next for training, motivating, and coaching.

✓ 30-Second Leadership Practice Quiz – A 10-question quiz with answers and explanations to test and reinforce your mastery of the model

✓ 30-Second Leadership Performance Tracking – A spreadsheet and template to track employees' skill set and growth, with examples, to help you monitor and improve your employees’ performance and give you a clear view of how they’re progressing

✓ 30-Second Leadership Coaching Tips – A list of powerful suggestions on how to best integrate coaching into your day to make maximum impact on your team members’ performance

When it comes to franchise growth, one of the biggest mistakes people make is focusing on hard skills over the ‘human factors’ of business. If the human elements are neglected, you’ll never reach the level of success you deserve.

In this module, you’ll learn to identify the “sandbags” that hold you down and cut them loose. You’ll also discover how to harness the human elements that distinguish great businesses.

Module Objectives:

✓ Identify and avoid common mental blockers

✓ Outsmart your ego, insecurities, and negative beliefs

✓ Develop a SWOT analysis to avoid complacency

✓ Learn to use Franchise Comparison to your benefit

✓ Understand objective metrics for measuring 
business performance

Resources & Activities:

✓ Negative Self-Talk Reflection Tool – A reflection tool to surface insecurities and negative self-beliefs and separate fact from feeling so you can break through the mindset traps which are keeping you stuck

✓ SWOT Analysis – Get clear on your strengths, weaknesses, opportunities, and threats, so you always know exactly what to start doing, continue doing, stop doing, and where you need more information

✓ Wealthy Franchisee Metric and Improvement Planner – A simple-to-use improvement tracker for all the KEY metrics which are essential for your business success

✓ The Reality Check Comparison Worksheet – A log of your targets and beliefs relating to other franchisees to give you new ideas to improve your business

If you view your employees as replaceable means to an end, you’ve already limited your opportunities to grow. Having the right people on your team can make or break your franchise business.

In this module, you’ll discover the importance of workplace philosophy and culture, learn how to make better hiring decisions, and ultimately how to create the high-performing dream team that will help your franchise reach new heights.

Module Objectives:

✓ Establish a workplace philosophy

✓ Build a high-performing culture

✓ Overcome hiring biases through discipline

✓ Identify key employee traits and characteristics

✓ Create a “Hiring Matrix” to improve decision making


Resources & Activities:

✓ The Culture Creation Toolkit – A guide to help you define your beliefs, rituals, language, purpose, vision, and values and what you can do daily to reinforce your business’s culture

✓ Ideal Employee Profile - Each job requires a specific skill set, this tool will help you identify those specific traits the job requires

✓ The Right Person for the Right Job Hiring Matrix – A tool to evaluate job candidates against your ideal characteristics and overcome hiring bias so you can focus on what matters

✓ Behavioral Interview Questions – A list of interview questions to help determine if job candidates have the qualities you need for the positions you’re filling

You might think you’re stretched too thin to focus on coaching your employees, but this mindset is setting you up to fail. Spending time helping your employees become independent will pay off big time in the future.

In this module, you’ll receive a crash course in employee coaching with practical tips for success that you can put in your franchise owner toolkit today.

Module Objectives:

✓ Learn when to promote, when to coach, and 
when to terminate

✓ Discover the importance of coaching

✓ Incorporate coaching into your daily routine

✓ Assess and promote higher skills in your ranks

✓ Optimize employee focus (and performance)


Resources & Activities:

✓ 30-Second Leadership Model – A quick-check visual reference for diagnosing where an employee is now in terms of skill set and mindset, with action prompts to guide you on what they need next for training, motivating, and coaching.

✓ 30-Second Leadership Practice Quiz – A 10-question quiz with answers and explanations to test and reinforce your mastery of the model

✓ 30-Second Leadership Performance Tracking – A spreadsheet and template to track employees' skill set and growth, with examples, to help you monitor and improve your employees’ performance and give you a clear view of how they’re progressing

✓ 30-Second Leadership Coaching Tips – A list of powerful suggestions on how to best integrate coaching into your day to make maximum impact on your team members’ performance

Ask the average franchisee what they sell and they’ll give you a list of products. A wealthy franchisee knows that, in addition to burgers or haircuts or fruit baskets, they are selling a FEELING.

In this module, we’ll focus on creating the type of rewarding experience that keeps your customers coming back while encouraging them to tell their friends (and the internet) al about your business.


Module Objectives:

✓ Turn routine transactions into authentic connections

✓ Get to know your customers wants, needs, and feelings

✓ Replace ‘upselling’ with ‘upserving’ and reap 
the rewards

✓ Understand the three-act structure of customer service




Resources & Activities:

✓ The Raving Fan Creator: Determining What Your Customer Values - A worksheet on how to identify what your customers value so you can wrap your operation around honoring those values and they always leave happy

✓ The Customer Influence Triangle – A tool for increasing your influence over customers so you can create more impactful experiences they remember, talk about, and want to repeat

✓ The 3 Acts Of Customer Service – A guide on how to construct your 3 acts of customer service to determine how you greet them, how you treat them, and how you complete them to ensure they enjoy and remember the experience

✓ Rules For Customer Engagement – A list of 10 must-do’s to make sure you’re providing the absolute best customer experience

If you are limiting your growth because of your relationship with your franchisor, you are leaving money on the table.

In this module, you’ll gain insight into the franchise partnership, and discover what you can do to generate the best possible outcomes for your business. You’ll be able to communicate and collaborate more constructively with your franchisor, giving you greater access to the support and services you’re already paying for.


Module Objectives:

✓ Facilitate effective franchisor collaboration

✓ Learn to diffuse tension and deal with issues

✓ Focus on building a brand, not just a business

✓ Take advantage of the available resources

✓ Boost profits by utilizing your field support consultant


Resources & Activities:

✓ The Raving Fan Creator: Determining What Your Customer Values - A worksheet on how to identify what your customers value so you can wrap your operation around honoring those values and they always leave happy

✓ The Customer Influence Triangle – A tool for increasing your influence over customers so you can create more impactful experiences they remember, talk about, and want to repeat

✓ The 3 Acts Of Customer Service – A guide on how to construct your 3 acts of customer service to determine how you greet them, how you treat them, and how you complete them to ensure they enjoy and remember the experience

✓ Rules For Customer Engagement – A list of 10 must-do’s to make sure you’re providing the absolute best customer experience

The last step towards becoming a wealthy franchisee is focusing on the big picture – community service, your purpose, your mission, and ultimately your profitability.

In this module, you’ll go deeper into your values, the culture of your business, and your place in the world. You’ll also develop big picture strategies and learn how to embed yourself into the local community while earning more profit and more free time.

Module Objectives:

✓ Develop a Big Picture Perspective

✓ Understand the connection between community impact and business growth

✓ Fine-tune your overall purpose and business philosophy

✓ Incorporate your mission into your business

✓ Explore your next steps as a Wealthy Franchisee

Resources & Activities:

✓ Philosophy Defining Toolkit - A guide on how to write a meaningful Philosophy Statement for your business, and then operationalizing this philosophy into daily practices that promote better teamwork, better service and more growth

✓ Making A Difference: Your Cause Marketing Plan – A questionnaire and plan to put community and contribution at the heart of your business while still getting results

✓ Business Assessment Wheel - A wheel template for you to assess your progress at the end of the program, compared to where you were at the start, in the eight focal areas for being a wealthy franchisee

Ready to become a Wealthy Franchisee today?

UPGRADE TO PRO OR ULTIMATE 

and Unlock 
Bonus Content

BONUS 1

Access to Our Exclusive 
Online Community

Get 6-months of access to our Private Facebook Group and share your progress with Scott and your fellow franchisees.  

BONUS 2

6 MONTHLY LIVE SESSIONS WITH
SCOTT GREENBERG

Have a question about the modules or your business? Get unstuck in a matter of minutes through group Q & A calls with Scott.

BONUS 3

Receive Bonus Employee
Motivation Tools

Loyal employees translate into 
loyal customers and increased profit. Master two key ways to motivate your team.  

BONUS 4

3-Step Digital Reputation 
Action Plan

The town square has gone digital. Develop an expert-level process for monitoring and improving your online ratings. 

EXTRA BONUS:

Don’t let angry customers derail your business

Discover the secrets that turn angry customers into raving fans who will continually recommend your franchise

UPGRADE TO PRO OR ULTIMATE 

and Unlock Bonus Content

BONUS 1

Access to 
Our Exclusive 
Online Community

Get 6-months of access to our Private Facebook Group and share your progress with Scott and your fellow franchisees.  

BONUS 2

6 MONTHLY LIVE SESSIONS WITH SCOTT GREENBERG

Have a question about the modules or your business? Get unstuck in a matter of minutes through group Q & A calls with Scott.

BONUS 3

Receive Bonus Employee Motivation Tools

Loyal employees translate into 
loyal customers and increased profit. 
Master two key ways to motivate your team.  

BONUS 4

3-Step Digital Reputation 
Action Plan

The town square has gone digital. Develop an expert-level process for monitoring and improving your online ratings. 

EXTRA BONUS:

Don’t let angry customers derail your business

Discover the secrets that turn angry customers into raving fans who will continually recommend your franchise

Ready to start your
Journey to profitability?

Here’s everything that’s Included in

The Wealthy Franchisee Business Breakthrough Program

Gain exclusive access to 7 video teaching modules, plus all my tools, tutorials, guides, exercises, and resources, including...

✓ The Business Assessment Wheel

✓ Understanding Your Business 
    Performance Worksheet

✓ Field Consultant 
Feedback Questionnaire

✓ Find Your Growth Focus: Time
Use Assessment

✓ Negative Self-Talk Reflection Tool

✓ SWOT Analysis

✓ Wealthy Franchisee Metric
and Improvement Planner

✓ The Reality Check 
Comparison Worksheet

✓ The Culture Creation Toolkit

✓ Ideal Employee Profile

✓ The Right Person for the Right Job Hiring Matrix

✓ Behavioral Interview Questions

✓ 30-Second Leadership Model

✓ 30-Second Leadership 
Practice Quiz 

✓ 30-Second Leadership Performance Tracking

✓ 30-Second Leadership
Coaching Tips

✓ The Raving Fan Creator: Determining What Your
Customer Values 

✓ The Customer Influence Triangle

✓ The 3 Acts Of Customer Service

✓ Rules For Customer Engagement

✓ Franchisor Relationship
Analysis Tool

✓ Getting Maximum Benefit from 
Franchisor Resources

✓ Franchise Tension Triggers

✓ Positive Partnership Comparison

✓ Philosophy Defining Toolkit

✓ Making A Difference: Your Cause Marketing Plan

Plus these bonuses 

WHEN YOU JOIN THE PRO AND ULTIMATE LEVELS:

✓ Access To Our Members-Only Online Community

✓ 6x Monthly Live Group
Business Breakthrough Sessions
With Scott Greenberg

✓ Understanding The Two Forms of Motivation, Plus The Employee Motivation Reflection Tool

✓ 3-Step Digital Reputation
Action Plan

✓ Turning Angry Customers into Customers for Life

Ready to start your Journey to profitability?

Here’s everything that’s Included in

The Wealthy Franchisee Business Breakthrough Program

Gain exclusive access to 7 video teaching modules, plus all my tools, tutorials, guides, exercises, and resources, including...

✓ The Business Assessment Wheel

✓ Understanding Your Business 
    Performance Worksheet

✓ Field Consultant 
Feedback Questionnaire

✓ Find Your Growth Focus: Time
Use Assessment

✓ Negative Self-Talk Reflection Tool

✓ SWOT Analysis

✓ Wealthy Franchisee Metric
and Improvement Planner

✓ The Reality Check 
Comparison Worksheet

✓ The Culture Creation Toolkit

✓ Ideal Employee Profile

✓ The Right Person for the Right Job Hiring Matrix

✓ Behavioral Interview Questions

✓ 30-Second Leadership Model

✓ 30-Second Leadership 
Practice Quiz 

✓ 30-Second Leadership Performance Tracking

✓ 30-Second Leadership
Coaching Tips

✓ The Raving Fan Creator: Determining What Your
Customer Values 

✓ The Customer Influence Triangle

✓ The 3 Acts Of Customer Service

✓ Rules For Customer Engagement

✓ Franchisor Relationship
Analysis Tool

✓ Getting Maximum Benefit from 
Franchisor Resources

✓ Franchise Tension Triggers

✓ Positive Partnership Comparison

✓ Philosophy Defining Toolkit

✓ Making A Difference: Your Cause Marketing Plan

Plus these bonuses 

WHEN YOU JOIN THE PRO AND ULTIMATE LEVELS:

✓ Access To Our Members-Only Online Community

✓ 6x Monthly Live Group Business Breakthrough Sessions With Scott Greenberg

✓ Understanding The Two Forms of Motivation, Plus The Employee Motivation Reflection Tool

✓ 3-Step Digital Reputation Action Plan

✓ Turning Angry Customers into Customers for Life

Reduce your stress, regain your free time, and level up your business today. 

Put your franchise 
on the path to profitability 
with The Wealthy 
Franchisee Business Breakthrough Program

The Wealthy Franchisee

Basic 

✓ 7 Modules of The Wealthy Franchisee program content

✓ All the tools, worksheets, 
guides, and resources

PLUS:

Bonus #1: Access To Our Members-Only Online Community

Bonus #2: 6 x Monthly Live Group Business Breakthrough Sessions With Scott Greenberg

Bonus #3: Understanding The Two Forms of Motivation, Plus The Employee Motivation
Reflection Tool

Bonus #4: 3-Step Digital Reputation Action Plan

Bonus #5: Turning Angry Customers into Customers for Life

PLUS:

Access to The 
Manager’s Program

12 One-On-One Coaching Sessions With Scott Greenberg

$987

  • 100%Safe and Secure Checkout.
Payment processed through secure gateway networks

The Wealthy Franchisee

Pro

✓ 7 Modules of The Wealthy Franchisee program content

✓ All the tools, worksheets, guides, and resources

PLUS:

✓ Bonus #1: Access To 
Our Members-Only 
Online Community

✓ Bonus #2: 6 x Monthly Live Group Business Breakthrough Sessions With Scott Greenberg

✓ Bonus #3: Understanding The Two Forms of Motivation, Plus The Employee Motivation Reflection Tool

✓ Bonus #4: 3-Step Digital Reputation Action Plan

✓ Bonus #5: Turning Angry Customers into Customers
for Life

PLUS:

✓ Access to The 
Manager’s Program

$1987

  • 100%Safe and Secure Checkout.
Payment processed through secure gateway networks

The Wealthy Franchisee

Ultimate

✓ 7 Modules of The Wealthy Franchisee program content

✓ All the tools, worksheets, guides, and resources

PLUS:

✓ Bonus #1: Access 
To Our Members-Only 
Online Community

✓ Bonus #2: 6 x Monthly Live Group Business Breakthrough Sessions With Scott Greenberg

✓ Bonus #3: Understanding The Two Forms of Motivation, Plus The Employee Motivation
Reflection Tool

✓ Bonus #4: 3-Step Digital Reputation Action Plan

✓ Bonus #5: Turning Angry Customers into Customers for Life

✓ Access to The 
Manager’s Program

PLUS:

✓ 12 One-On-One Coaching Sessions With Scott Greenberg

$4987

  • 100%Safe and Secure Checkout.
Payment processed through secure gateway networks

THE MANAGERS’ PROGRAM

Running a franchise is not a solitary pursuit – help your managers become the type of independent leaders you need them to be for your business to thrive. This mini-program covers how to build a team, optimize your culture, and give your customer’s the memorable experiences they deserve. Ultimately, this program helps instill the wealthy franchisee mindset into your senior ranks. The results speak for themselves.

Included in the Pro and Ultimate Program.

Reduce your stress, regain your free time, and level up your business today. 

Put your franchise on the path to profitability with The Wealthy Franchisee Business Breakthrough Program

The Wealthy Franchisee

Basic 

✓ 7 Modules of The Wealthy Franchisee program content

✓ All the tools, worksheets, 
guides, and resources

PLUS:

Bonus #1: Access To Our Members-Only Online Community

Bonus #2: 6 x Monthly Live Group Business Breakthrough Sessions With Scott Greenberg

Bonus #3: Understanding The Two Forms of Motivation, Plus The Employee Motivation
Reflection Tool

Bonus #4: 3-Step Digital Reputation Action Plan

Bonus #5: Turning Angry Customers into Customers for Life

PLUS:

Access to The 
Manager’s Program

12 One-On-One Coaching Sessions With Scott Greenberg

$987

  • 100%Safe and Secure Checkout.
Payment processed through secure gateway networks

The Wealthy Franchisee

Pro

✓ 7 Modules of The Wealthy Franchisee program content

✓ All the tools, worksheets, guides, and resources

PLUS:

✓ Bonus #1: Access To Our Members-Only 
Online Community

✓ Bonus #2: 6 x Monthly Live Group Business Breakthrough Sessions With Scott Greenberg

✓ Bonus #3: Understanding The Two Forms of Motivation, Plus The Employee Motivation Reflection Tool

✓ Bonus #4: 3-Step Digital Reputation Action Plan

✓ Bonus #5: Turning Angry Customers into Customers
for Life

PLUS:

✓ Access to The 
Manager’s Program

$1987

  • 100%Safe and Secure Checkout.
Payment processed through secure gateway networks

The Wealthy Franchisee

Ultimate

✓ 7 Modules of The Wealthy Franchisee program content

✓ All the tools, worksheets, guides, and resources

PLUS:

✓ Bonus #1: Access 
To Our Members-Only 
Online Community

✓ Bonus #2: 6 x Monthly Live Group Business Breakthrough Sessions With Scott Greenberg

✓ Bonus #3: Understanding The Two Forms of Motivation, Plus The Employee Motivation
Reflection Tool

✓ Bonus #4: 3-Step Digital Reputation Action Plan

✓ Bonus #5: Turning Angry Customers into Customers for Life

✓ Access to The 
Manager’s Program

PLUS:

✓ 12 One-On-One Coaching Sessions With Scott Greenberg

$4987

  • 100%Safe and Secure Checkout.
Payment processed through secure gateway networks

 THE MANAGERS’ PROGRAM

Running a franchise is not a solitary pursuit – help your managers become the type of independent leaders you need them to be for your business to thrive. This mini-program covers how to build a team, optimize your culture, and give your customer’s the memorable experiences they deserve. Ultimately, this program helps instill the wealthy franchisee mindset into your senior ranks. The results speak for themselves.

Included in the Pro and Ultimate Program.

Check out what these franchisees had to say about their experiences with Scott.

As one of our most successful and dynamic franchisees, Scott knows what it takes to grow a franchise business. He gets to the heart of what it takes to succeed as a franchise owner going beyond the obvious, like stable finances and prime real estate, and focusing on the personal characteristics and values needed to become a leader in today’s highly competitive marketplace.

— TARIQ FARID, FOUNDER AND CEO OF EDIBLE ARRANGEMENTS

I have tremendously enjoyed my weekly coaching sessions with Scott. I am completely comfortable in having open, honest and vulnerable conversations with no judgement on his part. He is great at helping me identify my blind spots. Scott is also able to easily diagnose the issues in my franchise business that are holding me back and coming up with solutions. I highly recommend Scott to anyone looking to improve their business, especially those that don’t think they need any help.

— MARK PETRO, FRANCHISE OWNER, GREEN HOME SOLUTIONS

My business and abilities have been transformed by Scott Greenberg’s coaching. He has provided valuable advice on areas ranging from the super-practical (e.g. developing an effective interviewing process) to the deeply philosophical (e.g. aligning my business with my core values). I highly recommend Scott as a coach and mentor for any franchisee.

— SEAN WEINBERG, FRANCHISE OWNER, CODE NINJAS 

Most franchisees take years to learn these ideas. One reading of Scott’s book will save you time, reduce your stress, and make you more money!

— DAN HARMON, PRESIDENT & CHIEF OPERATING OFFICER, SMOOTHIE KING

With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation, and improving our bottom line.

— CATHLEEN STEWART, VP MARKETING, BATTERIES PLUS BULBS

Check out what these franchise professionals have to say about Working with Scott.

As one of our most successful and dynamic franchisees, Scott knows what it takes to grow a franchise business. He gets to the heart of what it takes to succeed as a franchise owner going beyond the obvious, like stable finances and prime real estate, and focusing on the personal characteristics and values needed to become a leader in today’s highly competitive marketplace.

— TARIQ FARID, FOUNDER AND CEO OF EDIBLE ARRANGEMENTS

I have tremendously enjoyed my weekly coaching sessions with Scott. I am completely comfortable in having open, honest and vulnerable conversations with no judgement on his part. He is great at helping me identify my blind spots. Scott is also able to easily diagnose the issues in my franchise business that are holding me back and coming up with solutions. I highly recommend Scott to anyone looking to improve their business, especially those that don’t think they need any help.

— MARK PETRO, FRANCHISE OWNER, GREEN HOME SOLUTIONS

My business and abilities have been transformed by Scott Greenberg’s coaching. He has provided valuable advice on areas ranging from the super-practical (e.g. developing an effective interviewing process) to the deeply philosophical (e.g. aligning my business with my core values). I highly recommend Scott as a coach and mentor for any franchisee.

— SEAN WEINBERG, FRANCHISE OWNER, CODE NINJAS 

Most franchisees take years to learn these ideas. One reading of Scott’s book will save you time, reduce your stress, and make you more money!

— DAN HARMON, PRESIDENT & CHIEF OPERATING OFFICER, SMOOTHIE KING

With Scott’s help, our brand is now serving customers at an even higher level, enhancing our reputation, and improving our bottom line.

— CATHLEEN STEWART, VP MARKETING, BATTERIES PLUS BULBS

FREQUENTLY ASKED QUESTIONS

When will I have access to the materials?
You’ll have immediate access to the Getting Start Module and Module 1 as soon as you join the program. The remaining modules will be released every two weeks. You will have forever access to the program materials, so you can use them whenever you like, now or in the future.
How much time should I set aside per week?
You can go through the modules at your own pace, but you should expect to set aside 2-3 hours per week to complete each module. This includes making changes to grow your business.
How do I ask questions or get feedback during the program?
You can go through the modules at your own pace, but you should expect to set aside 2-3 hours per week to complete each module. This includes making changes to grow your business.
What if I’m not available for the Q&A calls? Can I get recordings?
Yes, we will send you a link to the call recording so that you can listen at your convenience. If you’ve sent in a question for the Q&A call, we will answer your question, even if you can’t attend the live session.
How long is the program?
The program is 7 modules and lasts for 14 weeks. The Manager Program is 3 modules and lasts
for 6 weeks.
Can I purchase The Manager’s Program a la carte or do I have to join in at Tier 2 or 3
to have access?
You can absolutely add The Manager’s Program to the The Wealthy Franchisee - Basic - level as a stand alone product. Contact our team here, and we are happy to help. 

FREQUENTLY ASKED QUESTIONS

When will I have access to the materials?
You’ll have immediate access to the Getting Start Module and Module 1 as soon as you join the program. The remaining modules will be released every two weeks. You will have forever access to the program materials, so you can use them whenever you like, now or in the future.
How much time should I set aside per week?
You can go through the modules at your own pace, but you should expect to set aside 2-3 hours per week to complete each module. This includes making changes to grow your business.
How do I ask questions or get feedback during the program?
You can go through the modules at your own pace, but you should expect to set aside 2-3 hours per week to complete each module. This includes making changes to grow your business.
What if I’m not available for the Q&A calls? Can I get recordings?
Yes, we will send you a link to the call recording so that you can listen at your convenience. If you’ve sent in a question for the Q&A call, we will answer your question, even if you can’t attend the live session.
How long is the program?
The program is 7 modules and lasts for 14 weeks. The Manager Program is 3 modules and lasts
for 6 weeks.
Can I purchase The Manager’s Program a la carte or do I have to join in at Tier 2 or 3 to
have access?
You can absolutely add The Manager’s Program to the The Wealthy Franchisee - Basic - level as a stand alone product. Contact our team here, and we are happy to help. 

Questions about the next
steps in your journey?

Reach out anytime – Scott and
the team are Always happy to help!

Questions about the next steps in your journey?

Reach out anytime –
Scott and the team are
Always happy to help!

Say YES to more free timeless stress
and a profitable franchise.

Countless franchises have used Scott’s expert insights to level up their operation over the years – with The Wealthy Franchisee Business Breakthrough Program it’s never been easier to join them. Sign up today and unlock the benefits for your team today.

Say YES to more free timeless stressand a profitable franchise.

Countless franchises have used Scott’s expert insights to level up their operation over the years – with The Wealthy Franchisee Business Breakthrough Program it’s never been easier to join them. Sign up today and unlock the benefits for your team today.